And as for that "got milk?" for regenerative, I haven't seen anything truly cross-industry building a marketing campaign of that magitude for regenerative unfortuntely, but hopefully that might change. We talked a bit about that on our recent episode on the Future of Regeneration: https://youtu.be/A6SU4bmh4S0?si=zjGdemF6cWe0k6wY
Hope that helps, lmk if you ever want to chat more.
Insightful, thanks! Noting down points 7 and 9 in particular.
This is really great, Mike! I am especially interested in two opportunities (and wrote about them recently!):
4. "farm stops"
9. need for a unified marketing campaign and movement
Have you seen anyone working on/building these? Would love to connect with like-minded folks and see what we can put together!
Thanks Sophia!
There's a lot of people operating farm stops, but one comes to mind that's right by me in Michigan, who were recently featured in the NY Times: https://www.nytimes.com/2025/05/17/business/farm-stop-groceries.html
And as for that "got milk?" for regenerative, I haven't seen anything truly cross-industry building a marketing campaign of that magitude for regenerative unfortuntely, but hopefully that might change. We talked a bit about that on our recent episode on the Future of Regeneration: https://youtu.be/A6SU4bmh4S0?si=zjGdemF6cWe0k6wY
Hope that helps, lmk if you ever want to chat more.
Wow, this is SO fascinating. Distills so much. Ty!